Staci Emery
Specializing in
- Email Marketing
- Social Media Marketing
- Marketing Consult
- Graphic Design
Summary of Skills
Adobe Creative Suite, marketing consultation, media negotiations and buys, campaign planning and execution, print and email ad creation
Work Experience
Advanced Imaging Solutions; South Bend, IN
May 5, 2010 – Present
Marketing Coordinator
- Managed all aspects of social media including blog content to increase web presence and create transparency within our company
- Implemented a “thought leadership” drip marketing campaign via email to our client list that focused on industry trends and news updates
- Successfully planned and executed all internal and external promotions, contests and charitable drives for employees and customer- base
- Developed all customer facing marketing materials using Adobe Creative Suite 5. Examples available upon request.
- Continuously provided insight when planning go-to-market strategies based on current market trends to ensure the CEO had the best knowledge available to make informed decisions
Hoke Marketing Group; Granger, IN
October 2009 – April 2010
Social Marketing and Web Design
- Formulated Excel spreadsheets to track commission earnings and daily sales reports
- Designed WYSIWYG websites for clients from templates with a fast turn around time
- Answered email customer support queries and offered solutions using a mix of our products and services
- Aggressively sold and promoted our offerings to potential clients through social networking and blogging
- Effectively managed time between sales support, answering emails, website creation and social networking for ten different products/solutions
Yacht Clubs of the Americas – HQ; Fort Myers, FL
January 2006 – September 2009
Marketing Director/F&B Manager
- Increased website traffic using integrated marketing techniques, keyword rich content and proper meta data tags
- Coordinated internal and external marketing events from start to finish within allotted budget constraints
- Managed CRM database to include all members for each location and sent congratulatory welcome to new members
- Produced in-house advertisements and email campaigns intended to create company awareness and stimulate sales
- Implemented successful marketing campaigns during a major company restructure using half of the annual estimated marketing budget previously allotted
- Negotiated media buys and advertising placement using a quarterly budget to implement strategic marketing campaigns
- Performed Human Resource duties consisting of job posting, interviewing and hiring new employees, training, terminating employees and scheduling to ensure a smooth operation for F&B operations
- Generated qualified sales leads through effective push and pull marketing promotions
- Successfully worked with various departments to open three out of the six locations
- Facilitated the sale of boat slips and social memberships through boat-shows and hosted events at each of the four facilities
Education
Florida Gulf Coast University; Fort Myers, FL
December 2005
Bachelor of Science Degree in Marketing Management with a concentration in Advertising
- Two year member Ad Ventures college chapter ad club
- Ranked 10th out of 414 teams in the nation for highest profit margin in a simulated business
In 2005 the FGCU College of Business was awarded accreditation by AASCB International, which places the graduates of 2005 in an elite group. Of the approximately 2,000 business schools in the U.S. that year, only 25% of them achieved this recognition.
Additional Experience and Accreditation’s
- Freelance graphic designer, web designer and marketing consultant for various industries which requires a strong knowledge of the current area market trends, consumer behavior and emotional triggers that generate demand
- Intermediate/Advanced Skills in Adobe Photoshop, Illustrator, Acrobat Professional, Camtasia Studios, Microsoft Office 10
- Active member of Young Professionals Against Poverty (YPAP); Participant in BASS, Advancing Business Leaders (ABL), National Association of Women Professionals, American Marketing Association
- Successfully completed Skillpath Intermediate Photoshop Seminar
- Successfully completed Endurance America’s Building a Breakaway Performer
- Community Involvement; 2010 steering committee for On the River (Center for the Homeless benefit), 2008-2009 steering committee for “Young Chicks, Old Bags” (Junior Achievement Benefit)
